Competitor analysis
One of the best ways to thrive in business is to start with a competitor analysis to fully appreciate your market landscape and how you stack up to your local, national, and international rivals. By revealing the strengths and weaknesses of your opposition, you will be better-equipped one-up them and achieve the level of success you deserve.
How does a Competitor Analysis Work?
A competitor analysis report uses an exhaustive review of a wide range of web data – from search engines, web sites, and social media – to pinpoint exactly how your competition uses content marketing, link-building campaigns, pay-per-click advertising (PPC), and search engine optimization (SEO).
The results of this invaluable report will also help you address any gaps in your digital marketing strategy.
The reason this is so important hinges on the buyer’s journey, defined as “the active research process potential customers go through leading up to a purchase”, and made up of:
The awareness stage
A consumer experiences an issue and starts looking into (i.e. searching the internet) isolating the problem.
The consideration stage
Once the prospect has a clear understanding of the problem, the methods for solving it are considered.
The decision stage
Ultimately, the buyer chooses which solution to use to fix the problem.
What is a
Marketing Blueprint?
Our experienced digital marketing professionals start by creating a marketing blueprint specifically for your business. Not only will it keep your online reputation on top form, it will also ensure that your digital marketing supports the buyer’s journey at every stage.
Why should I choose
The Profit Multiplier?
President and founder of The Profit Multiplier, Trevor Belcher has spent years working for Fortune 500 companies, particularly regarding the growth of their businesses in the Middle East and Africa.
His “Revenue Growth” service aims to improve your ratio of qualified leads to grow revenue and drastically enhance your competitive posture and help you win more in your market.