Paid search advertising
Are you overawed by search engine optimization (SEO) and paid search advertising? The digital marketing experts at The Profit Multiplier will draw on their experience and insights to ensure that your online visibility is right up there!
Would you like to expand your business, boost the exposure and credibility of your brand, be noticed online, and have a significant standing in your field? Strategic use of SEO and paid search advertising will achieve exactly that for your organization. It is rather a complex process, so we start with a digital marketing blueprint to get a thorough feel for your business, define your inbound marketing goals, and set out an actionable plan. We want the web to work for you with digital marketing that operates at every stage of the buyer’s journey.
What does search engine optimization do?
Revered as the keystone to online success, the aim of SEO is to get your website as high as possible on the list of search engine results pages (SERPs). Search engines such as Google, Bing, and Yahoo! stay one step ahead of unscrupulous methods of achieving this with sophisticated algorithms. At the end of the day, sharing authentic, valuable information will always stand you in good stead online. Combine that with appropriate keywords, sound backlinks, and other technical tactics, and your site will be one of the top-ranking search results.
Let us help your business stay on top of ever-evolving SEO as part of our digital marketing service.
What does paid search advertising do?
A legitimate way to speed up your page ranking is by using paid search advertising. Although CPM (which stands for cost per thousand impressions) and CPA (cost per acquisition) options form part of paid search advertising, the most popular choice is pay-per-click (PPC) which, as the name implies, you only pay for when your ad is clicked on.
Benefits of paid search advertising for small businesses:
Boosts brand recognition and generates more qualified leads
Presents measurable results
Whether or not you have already started with this powerful marketing strategy, our team is ready to assist.